Thursday, November 22, 2012

Ratings For Little People, Big World: Wedding Series: Featuring Roloff Family On TLC

There have been some inquiries as to the ratings thus far for the first two episodes of Little People, Big World: Wedding Farm on TLC.

So far, TLC has planned 6 episodes in the LPBW Wedding Farm series. Two episodes have aired.

Here were the ratings.

Episode 1: Tuesday Nov 12th LPBW: WEDDING FARM TLC 9:00PM 
1.656 Million viewers and 0.6 in the key 18-49 demographic.

Episode 2: Tuesday Nov 20th LPBW:WEDDING FARM TLC 9:00 PM
1.022 Million viewers and 0.3 in the key 18-49 demographic. 

Week one was higher than many TLC shows. TLC has been doing very poorly in the ratings as of late. Many of the TLC shows do not reach even 1.2 million (although one of the new TLC hits is "Breaking Amish" which received a 3.063 rating and 1.3 in the key demographic this past Sunday). However, as you can see, ratings dropped significantly for the LPBW Wedding series from week 1 to week 2.

Even Matt Roloff has admitted when ratings get around and below 1.0 for a cable series, that's when it's time to worry. Matt always attempts to put a positive spin on anything involving the Roloffs, and Matt made that ratings comment back in Season 5 of the regular LPBW series when ratings had dropped to the 1.2 level (Matt was attempting to imply there was nothing to worry about because at that point ratings were still above 1.0).

During the TLC glory days of Jon & Kate Plus 8 and LPBW, J&K used to regularly receive ratings in the 3's and LPBW often exceeded 2.0 or at least very high 1's.

By Season 4 and 5 (interestingly enough, it was around this time, later in the series, that Matt and Amy Roloff gained more power and achieved Executive Producer status, which they still have for the "specials" and for the "Wedding Farm" series), ratings for LPBW were dropping to the 1.2 - 1.0 level. Some episodes in Season 5 registered 1.0 and 1.1's. That's when TLC pulled the plug on the regular weekly LPBW series.

As we all know, TLC then agreed to periodic "update" specials (about 4 per year) of LPBW before announcing 6 episodes of the new "Wedding Farm" series. The LPBW "update specials" received ratings ranging between 1.3 and 1.7.


Susan Coles said...

Spirits, about Matt and Amy having producer credits and more control being connected to the down slide of the show?

I heard a biographer comment about how they would never do an authorized biography of someone. The reason they gave was that once you let the subject have control over the editing of how they will be portrayed, it loses all credibility.

I think that's the case with LPBW. The appeal of LPBW in the first and second season was at least the appearance that you were seeing the real Roloffs. Seasons one and two were the ones that the Roloffs disliked the most and had the least control.

Somewhere after that's when TLC made the mistake of handing the reigns to Chris Cardamone, who in my opinion is incredible unprofessional (there's some similarities to the David Petraeus biographer without the sexual relationship) and made the mistake of giving Matt and Amy too much control.

I guess the only thing I can say in TLC's defense, is maybe they had no choice because the Roloffs are so phony, they could not possibly depict the "real Roloffs" without having the majority of the audience despise them.

Kyle said...

A drop of 600K viewers and a 0.3 rating will be really really tough for Matt to try and spin positively but you know he'll try, hard.

Podge/Rodge groupie said...

Well, OK, do TLC feel that these ratings are 'acceptable' for the Roloffs? Or, is TLC worried about ANY of their shows being at say 1.1 to 1.3. My questions stem from the general comments and feelings from our fellow posters, that TLC needs a complete and total re-vamp of their creative gurus and the people that control the general direction of the network.
Does anyone have insight into exactly how these networks operate? I realize that most decide which shows are produced by, or appear on, their respective network. But what happens when a network production company approaches a director to host hisor her show on their network, and they refuse? Based on that networks general direction and standing in the grand scheme of things. Suppose just for Ss and Gs that TLC (The LEARNING Channel) approach the producers of "Stephen Hawking's Universe" to show the three-part series on TLC? What happens? Do the producers give TLC a price to broadcast these episodes that they will certainly refuse, or do the producers think, "There is no way we are going to gamble on the low ratings average for any show broadcast on TLC" and refuse to allow TLC to show them? Any experience out there is appreciated. Thanks.

Kyle said...

I worked on a show that garnered golden globes for best show and best actor. It was critically acclaimed for every season that aired and yet solely based on low ratings it was canceled. TV is only about ratings because they equal money from advertisers. That's why TLC has devolved into shows about cakes and LPs and Honey Boo Boo and the History channel is all aliens and Sasquatches and every network has a singing competition. So to answer your question P/R no clearly TLC wouldn't take a gamble and put on educational programing because it might give them worse ratings, I mean the people tuning into TLC aren't really the people that turn it on wanting to learn something.

Rap541 said...

Kyle, was it Battlestar Galactica?

Are you *that* awesome? :D

Vic Rattlehead said...

Well management changes at Discovery Communications (TLC's parent company)have resulted the cancellation of Dirty Jobs and American Chopper (finally) and the apparent desire to rebrand the network by moving away from the "reality" based shows so there is some hope that there may be some changes at TLC (new executive management perhaps) which could possibly result in some serious changes for them too.

Proud True North said...

Mr, Belvedere got canceled in 1990 with ratings of 6.3 (considered very low at the time but reasonably high by today's standards).

Rescue 911 was canceled in 1997 with ratings of 5.6 (again low for the time but reasonably high by today's standards).

20-25 years ago any show with ratings of 0.6 would have been canceled outright without a second thought by the network.

Timothy said...

Vic, TLC's Breaking Amish and their scandals did over three million.

Same old, same old for TLC.

Timothy said...

PTN, but these are cable shows.

Save for things like when the NFL is on a cable network, ratings are rarely great for cable.

Kyle said...

WHOA, if it was BSG I would never shut up about that. Unfortunately I'm not that cool. And the show I worked on was a channel that probably no one here, including me, even gets! Starz

Proud True North said...


Both Mr. Belvedere and Rescue 911 were considered as "first run syndication" shows that aired on every ABC and CBS affiliate station as part of standard national broadcast programming meaning they were available on cable and antenna service (although cable didn't become widely popular until the early 90's).

Rescue 911 scored ratings as high as a 15.0 in 1990-91 while Mr, Belvedere did manage eights and nines at times and that was on the standard broadcast provider network.

Rap541 said...

Well, that's too bad, Kyle, but yer still pretty cool ;)

BeckyM said...

Its my understanding that TLC and Discovery are the same corporate entity.

BetheF said...

I actually like the show.